Tim Ryan

Independent Strategy Consultant

Tim has spent the last 15 years helping brands re-imagine the future and go build it.
His work spans brand, product, communications, and experience design across B2B and B2C.

Highlights include leading the launch of Apple's B2B platform, Apple at Work; developing the brief behind Flonase's Save Your Relationship with Nature campaign; and communications planning for Vanguard's Value of Ownership and J.P. Morgan's Payments campaigns. In an innovation capacity, he has helped define, reinvent, and re-imagine GM's connected truck, Google's voice assistant, Samsung's Customer Care experience, and IHG's end-to-end guest experience.

In every engagement he is tasked with thinking holistically about the brand, ensuring it shows up consistently, coherently, and memorably, with decisive value to the customer.

In addition to enterprise engagements he has also partnered with a range of early-stage, typically tech-forward companies in need of category-defining narratives across crypto (Reserve Project, UGLYCASH, Etana); financial services (Backbase, Q4); healthcare (Luma Health, Charlie Health); IT and security (Xactly, LiveAction); education (Gradient Learning, Education Elements, Teach for America); sports (Canadian Premier League); and tech (WalkMe).

Previously, Tim applied his interest in culture and creative business as Director of Research and Strategy at PSFK, a trends, ideas, and innovation consultancy, partnering with Nike, BMW, Intel, Red Bull, IHG, and Google, among others. He has been a featured speaker and panel host at the SPOT Innovation Festival in Denmark and the Wrigley Innovation Conference, and regularly presented on behalf of PSFK.

He loves thinking and writing about strategy, cold-water surfing, min-pins, and anything Ken Burns.

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“Tim’s background in research and strategy (vs. pure advertising), created a team dynamic where all work was interrogated, examined and re-examined, and ultimately smarter and more bulletproof than before. Not only did he nail the academic approach to the business, but he also brought the perfect amount of creative “push the envelope” philosophy to each project he touched. He legitimately made work not just better, but also more interesting and intriguing.

— Ambika Pai. Chief Strategy Officer

Some things I’ve been up to recently

  • Communications planning for J.P. Morgan at BUCK

  • Experience design for IBM at Organic

  • Brand architecture/strategy for Orqa at Independent

  • Brand strategy for Teach for America (TFA) at Gold Front

  • Brand strategy/communications planning for UGLYCASH & the Reserve Project at Independent

  • Brand architecture for Morgan Stanley at Elephant

  • Brand strategy/communications planning for Vanguard at HUGE