What I do and why.
- Brand Strategy
- Communication's Planning
- Innovation Consulting
- Trend Forecasting
- Qualitative/Quantitative Research
- Event Planning/Marketing
- Branded Content
- Public Speaking
I like to think about why companies exist in the world, aligning their mission and vision with the world around them.
My passion is addressing clients' deep-lying business challenges- their values, culture, purpose, and processes, before moving into communications and the way they express themselves to the world through content, products, services, and experiences. My question is always whether I'm delivering impact at a time where so much feels immeasurable or superficial.
For all the business understanding, equally important are the cultural, attitudinal and behavioral insights that help resolve an challenge, uncover an opportunity, or improve the products, services, and journeys companies offer their consumers.
My talent is in making connections- between what was said versus meant, what was in the brief and what is desired. My background exploring cross-industry trends and patterns in business and culture helps me zoom out to the bigger picture and place companies within the larger context. I combine that with a tactical understanding of what goes into a compelling communication's plan that aligns business objectives with audience behaviors and insights.
Most of all I love a challenge, and working with thoughtful, engaging people who enjoy what they do. My approach is collaborative by nature, and I value diversity in my thinking, and look for it in the people around me. Nothing makes me happier than a clear, simple brief.
Reach out to see how we might work together!
Equally important to my day-to-day work as a strategist has been thinking about the ways I can apply my experience to opportunities and challenges around me. Below are three ongoing ventures/projects I'm invested in.
KIT & Co.
KIT & Co. offers a platform for accessing quality furnishing options. Our solutions bridge the gap between furnishing that is expensive and out of reach, or cheap and disposable. My responsibilities as co-founder center on brand and marketing.
My work as a mentor to inner-city children of High School age over the last 3+ years has led to a role on the foundation's board assisting in everything from event-planning and execution to marketing and fundraising strategy for the Brooklyn Boulders Foundation.