Hi, I’m Tim.
I’m an independent strategy consultant.
I’ve spent the last 14+ years as a marketing practitioner, bringing consumer and cultural understanding to a broad range of brand, innovation and communications projects. I combine this applied experience with a MBA-level training in brand management and evidence-based marketing.
Work with me
When you’re in need of a compelling brand narrative that resonates with your customers and aligns teams internally.
When you’re going to market, and need fresh thinking into how your communications can engage with people.
When you want to understand how emerging trends in culture and consumer behavior can best be applied to your brand.
When you’re wanting research into a category and consumer, and need those insights to be actionable.
When you’re scaling up a business and need systems grow and harvest demand rooted in effectiveness.
Some recent projects
Category design for Q4, Kyriba, Gradient Learning, Luma Health, and LiveAction at Goldfront
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Connection’s planning for Vanguard at Huge
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Brand Architecture for Morgan Stanley at Elephant.
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Brand re-positioning for Flonase (GSK) at FCB.
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Content strategy for Vanguard at Frog Design.
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B2B brand and communications planning for Apple at Elephant.
“Tim’s background in research and strategy (vs. pure advertising), created a team dynamic where all work was interrogated, examined and re-examined, and ultimately smarter and more bulletproof than before. Not only did he nail the academic approach to the business, but he also brought the perfect amount of creative “push the envelope” philosophy to each project he touched. He legitimately made work not just better, but also more interesting and intriguing.
— Ambika Pai. Chief Strategy Officer